Why and What to Whom?

Welcome back to “I’d Podcast That” So if you listened to last week. Hopefully you took my advice and you did a little practicing. You practiced recording your voice, even if only on your cell phone you listened back, you did a self-critique and you repeat it.

Rinse and repeat is going to be a theme when I refer to practice.

In addition to recording your voice, I hope you’ve spent a little bit of time reading aloud. This is great practice when you read aloud and listen to how you’re enunciating words, pitch, tonality, levels of your voice. How loud are you speaking? So again, 10 minutes a day reading aloud is going to benefit you in the long run.

In addition, I hope you downloaded a Audacity and got it installed on your machine and whether, you, important some of the audio you recorded or you recorded directly into Audacity,  If you have a microphone of some sort, becoming more familiar with the Audacity is a great step at this stage of the game.

If you don’t intend on using a Audacity and you intend on using another audio recording and editing software, hopefully you’ve spent some time in that.

So onto today’s topic, firstly I want to refer to the kiss principle in the Marine Corps. We referred to it as, keep it simple stupid. In the civilian world we say keep it super simple and that’s basically when you’re planning something or thinking of a project, stick to the basic stick to the simplest path that you can. Don’t get too involved, too complex. Later on, the more complex a task is, the more likely we are to procrastinate and not get it done in a timely manner. So, especially in the beginning, let’s keep everything really simple, as simple as we possibly can.

So with that having been said, today’s episode is entitled “Why and What to Whom”. So in the last episode I talked about EM Weekly and I want to share the story of how that became to be. Todd is again a professor of emergency management and was interviewing guests to bring that audio into the classroom and play for students. And I said, why don’t you start a podcast if it’s valuable content and the students are consuming it, what if there’s a larger audience for it? So that’s exactly what we did. It’s grown into so much more. So that’s why EM Weekly was started.

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Why do you want to start a podcast? Is it for personal gain? Is it to pad a resume? Is it to serve an audience? But the why is going to be a core factor into how you come across to your audience and how sincere are you.

It’s very important to keep this in the back of your mind when you are recording. Why? Why are you putting yourself through everything it takes to create and produce a podcast?

What? What is your show going to be about? How is your show going to be composed? Are you going to be a solo-cast or talking head? Just you speaking? No guests, no interviews, nothing of that fashion, or is it going to be an interview style podcasts? Are you going to have guests on the show? Are you planning a commentary type of show to where you play a snippet of something and then you comment on it? Are you going to have a host and a co-host and is it going to be more conversational than sticking to a hardcore outline? Are you going to be teaching? Is this going to be an educational podcast and the lists of format goes on and on, so knowing what type of podcast you want to do is going to be important, especially when we start talking about equipment.

Obviously if it’s going to be talking head than one microphone won’t even need a mixer, the equipment’s going to be pretty basic, but if you plan on having multiple guests or one guest and do an interview style podcast, then that’s going to play into what type of equipment you need. How many microphones do you need? Should I get a mixer? What software am I going to use if my guest happens to be on the opposite coast? So understanding some of the complexities there and figuring out what format of show you want to start with. Doesn’t mean you have to stick to it, but start with a very, very important.

And to whom, who are you producing this podcast for? Who is your audience? Are you in tune with your audience? Are you comfortable speaking about what your audience wants to hear or needs to hear?

If you do your best to produce content that your audience is going to consume every second time, you’re going to be able to grow and foster that audience much faster.

So why what and to whom?

So before we get into what genre your show is going to be about, I want to stress this fact. Creating a podcast is going to take some work. It’s going to take a lot of research in the beginning. A lot of this stuff we get ready to talk about right now, Once it’s done, it’s done and you’re not going to have to come back and do it again at this level. However, every single episode is going to take some effort and some work on your part. It’s going to take some research, organizing thoughts, bullet pointing out talking points.  So I don’t want you to think it’s as easy as flipping on a mic and talking, to put together a show that makes sense, that walks your listener down a path is gonna take quite a bit of planning and once we plan your show, planning episodes again is a whole other beast. We’re going to get into that in extreme detail and I’m even going to have an excel spreadsheet that you can download and utilize it as a template when it comes to episode planning.

So let’s move into what your show is going to be about. What genre are you going to categorize this in? So at this stage of planning, I recommend you hit iTunes and take a look at the podcast categories that they offer. Figure out what category or categories your show might best fit and search some keywords within that category, utilizing some of the things you think you might title your show. For example, if your show is going to be on home repair, then search home repair within that category. Search home repair with no category selected and see what comes up.

At this time  I would recommend that you subscribe to a few or just push play and audit some of the podcasts out there within that category and learn a little bit about your competition. What’s the average length of their episode, what keywords are they using, what their subscribers ships like, what their ratings are like. Um, this is all valuable information and again, I would recommend you subscribe to some of your competition, not so much that they’re competition, but so you can see what they’re doing and how they’re entertaining they’re listeners, and there might be something you want to incorporate into your show, not copy, but incorporate a concept.

Now, let’s talk briefly about titling your show. So you want your title to be descriptive. If it’s about auto mechanics, obviously fixing cars, self-repair self, auto repair, something along those lines would be descriptive enough so people kind of have an idea of what they’re getting into.  If you titled it how to save money, which would be related to repairing your own car, people are probably going to find your show and realize, oh, this is about auto mechanics. I was looking for something like this and unsubscribe or not subscribe at all and just have listened to a portion of an episode.

I think it’s pretty self-explanatory. One other thing, when titling your show, take a look at social media and see if your show title is already a page on Facebook or a handle on Twitter or Instagram. That way you know you can lock those up once you title your show and be able to promote your show via those social media platforms. When I entitled “I’d Podcasts That” I searched Facebook, Instagram, Twitter, those being the main channels, I felt appropriate to promote this show and I was able to secure all of them on those individual platforms for further promotion.

in addition, I was able to secure the domain name “I’d podcast That”, so the domain name is something else you want to look at. You can also spend some time in a Google’s keyword research tool. You need a google ad account to get access to that tool and see how well words within your title, our ranking via search and something might rise to the top to where if you chose this word over that word, you might have a better result in search, so those are a few things that you should do when it comes to titling your show.

You want to make sure it’s titled Appropriately that you can secure the social platforms as well as the URL with the title of your show.

One thing I briefly touched upon when it comes to the format of your show pertaining to equipment, there’s also something else you need to think of when it comes to the format of your show.

For example, the more people you have speaking, the more time you’re going to have to spend in editing to edit each speaker. As an individual channel, say one person, you need to add a little base, one person, you need to take away a little base, those mic’s need to be recorded on separate channels. When you decide to do a show, that’s going to involve other people being recorded, think of that as well.

We’re going to dive into equipment when we talk about budgeting, but the more people you have, the more time you’re going to have to spend editing as well. If you’ve never heard the term batch work, that’s something you’re really going to need to have an understanding of.

For example, I’m recording episodes two, three, four, and five. I’m going to do all of the recording and then I’m going to go back and do all of the editing on a single track, that way when I take out, say a deep breath or cough, I can minimize that noise throughout the entire track by isolating it just once. It also provides for a more consistent audio quality from episodes two through five because I’m doing the recording in the same sitting. The Mic’s not moving any farther or closer away from my mouth with respect to an inch or two, but that way I’m laying down all the audio and then I can move onto all the editing and then I can cut that single track into multiple tracks, save it as individual projects, and then come back and do final editing. Adding intro, outro music and things like that.

When it comes to researching your show, if you have three or four show concepts and you begin researching and you research them all, you’re going to spend less time opening up a web browser and typing in keywords and it’s, it’s setting up to do the task that takes a lot of time.  So when you set up once, record five shows and then you can put your mic away. You’re not setting your mic up four or five times to record four or five episodes.

Batch work. We’re probably gonna do a whole episode on batch work in the future, but batch work is very, very important. So start thinking about that. When it comes to workflow.

One thing I like to stress to the podcasts I’m involved in, all the projects I’m involved in is this simple premise. If you can’t measure it, don’t do it. If you’re doing it, how are you measuring it?

For example, if you want to measure the success of a social media campaign promoting an episode, it’s easy to do with the analytics say Facebook gives to you. So it’s easily measurable and you can compare those measurements to the measurements of promoting another episode at a later date and see what works best, what doesn’t work best, but if you’re spending time doing something and you can’t measure whether it’s a success or not, you probably don’t need to be doing that task, saving that time to complete other more important tasks.

So, uh, we’re coming to a close of this episode. Takeaways, I’d like you to continue to practice, practice recording your voice, practice reading aloud. By now, I want you to take that recorded audio and put it into a Audacity or whatever audio editing software you’re going to use and start to learn that software.

This podcast isn’t really going to dive into how to edit, how to record mike set up things of that nature. This is more about workflow of an overall show. So hit YouTube. There’s tons of great tutorials. I’ll link to a few in the show notes when it comes to editing audio, utilizing a Audacity, Adobe’s Audition, Garageband, whatever platform you decide to use. Tons of episodes. and that’s how I learned how to edit audio, the “University of YouTube”. So those are a few repetitive takeaways that I want you to take away from each episode.

In addition to those, I’d like you to pull out some paper and a pen or a couple different colored markers, mind map concepts for your show, mind map, titles for your show.

Start doing research on social media for those titles, hit up that keyword research and see which words are trending over others, but that way you can start formulating the concept and title for your show.

Next week, we’re going to talk about file structure and I’m going to have a great download for you that you can unzip and your file structure is pretty much set up for you. You can just copy a folder over that’s going to copy the entire file structure. Every episode you have, it’s going to save you a lot of time and we’re going to begin that foundation so you will not ever say, “Where did I save that?”

Thanks for listening to. I’d podcast that and we’ll see you next week.

Links

Audacity https://www.audacityteam.org/download/

Audacity Tutorials https://www.youtube.com/user/FreeAudacityTutorial/videos

Garageband https://www.youtube.com/watch?v=_bq6W8PcTNQ

Adobe Audition https://www.youtube.com/results?search_query=Adobe+Audition+for+podcasters

Cloud Storage, Dropbox https://db.tt/sMkJ3ESg

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