The Little Red Book of Selling by Jeffrey Gitomer

12.5 Principles of Sales Greatness

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The Little Red Book of Selling

This book has been on my shelf, well digital bookshelf since 2015. Again, I listened to the audio and had to grab the print version. The Author, Jeffery Gitomer offers little red bits and & bites, when entered into a page on his website you receive templates of various items to help you.

Salespeople hate to read. That’s why The Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Book Description

The knowledge gained from this book helped me in every facet of my career. For podcasters, the lessons in this book can be applied to;

  • Growing your audience
  • Selling sponsors
  • Selling advertisers
  • Collaborating with others