Hey, welcome to another episode of “I’d Podcast That” again, Brian, your host.
Today’s episode is entitled Pod Fade. The six reasons why. This is episode 13 and we’re gonna kind of come back to that a little bit later.
The six reasons that I’ve outlined are as follows;
Number one, absence of fun.
Number two, I don’t have time.
Number three, you know, I just don’t have any interest in doing it anymore.
Number four, shortage of material to talk about and discuss on the podcast.
Number five, the lack of listeners.
And last but not least, I can’t afford to podcast anymore.
So let’s get back to number one and dive into this and a little more detail.
Absence of fun. I am a firm believer in if you are not having fun doing it, then don’t just don’t do it. Life’s too short to do something and you’re miserable doing so. Be sure you’re going to have fun doing it. Practice while you’re, while you’re developing your concept for your podcast, press record on your phone, record an audio file weekly, get into a habit, set a date and a time that you’re going to consistently record week after week, episode after episode, and just do that on your phone.
Nobody has to ever hear these files. You can just talk about your day, but you’re doing it to establish a habit in and you’re doing it to make sure you’re going to have fun doing it.
So number two, loss of time. Typically, when somebody’s not having fun doing it, all the rest of these excuses start coming out. I don’t have time, I don’t have money, I can’t afford to do it and whatnot, but the time that it takes to record an episode, transcribe an episode, build a blog post, upload your episode embed player and publish really isn’t that much time, when you think about it.
It’s not hard work. You’re not going to break a sweat doing it. You’re not going to sprain or strain anything, so the lack of time, I think if you really want to do it, you’re going to find the time, you’re going to be motivated, you’re going to be excited that, oh, it’s Tuesday night and it’s time to record.
So finding time to do it is paramount. Obviously you’ve got to produce a show consistently. Not having time again I think is just a poor excuse, um, that you’re utilizing because you’re no longer having fun or you’re having a hard time coming up with content or whatnot, but it really doesn’t take a lot of time to produce a show.
Loss of interest. You know, I thought this was a great idea and I outlined a bunch of shows and I just, I, I just don’t know what to talk about.
Just not interested in doing this anymore. Obviously, if you’re going to start something and you’re going to invest time and you’re going to invest some money, it’s, you wanted to be something you’re completely interested in. You enjoy talking about it, you enjoy talking with others about it, and as long as it’s high up on that interest scale, this should not be a problem at all.
I enjoy podcasting, so I do a show called I’d podcast that about podcasting. It’s not hard for me to come up with material and I’ve discussed that in previous shows of where I go to come up with some material when I just don’t want to do a show about something about outlined already, so if you’re very interested in whatever it is in life, it’s a great subject to start a podcast about.
Shortage of material. I’ve talked about this before.
I belonged to a podcast or forums on facebook. People have issues, so I’ll build a show around that problem. I’m a firm believer that if one person steps up, says out loud or talks about it in a form of a problem that they’re having, there’s 10 more behind him with the same problem that are just a little too shy to raise their hand and ask the question.
So it’s a great place for me to curate ideas to build an episode about tons of q and a forums online that you can go to to find information, www.answerthepublic.com. Great place to go and see what people are asking about. This website just aggregates questions people have over the Internet. If you go in there and type in podcasting, you’ll find people’s questions. You can build a show around it. If you type in auto mechanics, you’ll find people’s questions. You can build an episode around that.
Lack of listeners. So it’s funny. This morning I did an “I’d Podcast That Daily” and if you’re not subscribed to it, you can find it on your Amazon Alexa or Alexa enabled devices and it’s just a short, I don’t know, 45 second to two minute, daily about podcasting that I do.
But, uh, this morning I discussed everyone complaining about the apple charts and how people are gaming the system and this just circles back around to take that time and energy and focus it on building better content. Your listeners will come.
If you’re producing a podcast and you don’t have a website, you can still get your podcast out there via Instagram, twitter, Facebook, and ask people to subscribe and share the link to your tunes podcast page. Share the link to your Google play podcast page and whatever platform you’re utilizing to distribute your rss feed. They have a page for your podcast as well, whether it be Libsyn, PodBean, Spreaker, and the list goes on.
You’ve got a dedicated page there that’s your show. Share that link on social media. You can get the word out there without even having a website. Now, if you have a website, you get to work on bringing that traffic back to your website where you have more control over the content that they see.
Audience growth will come. If your content is solid and there’s quality to it, it takes time, but slow growth is better than no growth and there’s no sense in paying somebody 250 bucks to get you on top 200 of iTunes because people are going to see you, but are they gonna subscribe? Are you what they’re looking for?
The odds of, you know, somebody wanting a to listen to a podcast about podcasting and they go to iTunes and they see me in the top 200 and they click and subscribe. You know, in my opinion, are slim.
My wife, for example, she enjoys podcasting. We’re actually launching a show that she’s hosting tomorrow, but it’s in a specific niche and it’s outside the niche of podcasts she listens to, she loves the true crime, and when she goes to iTunes store, she’s looking for true crime and if it’s not true crime, she was pretty much ignored. So spend the time on quality of content instead of complaining about lack of listeners.
And funding. So this is one of those things too where I break it down as such. You can get a hosting account for about $20 a month. You probably spend more than that on a cup of coffee or a soda at lunch. It’s easy to find 20 bucks. If you need 20 bucks to keep your podcast going.
To distribute your show. Again, that podcast host has a page dedicated to you.
Facebook is free, Instagram is free, twitter is free.
You don’t need a lot of money to create a show. So if you find yourself utilizing any of these reasons of why you’re not starting a podcast, I hope this helps you realize it’s just an excuse and, and jump on it.
Start outlining, start planning. You know, I’m huge into podcast planning and if you go back to episode five, which is entitled “Episode Planning”, you’ll find some tips, tricks, and tools that I utilize to plan out my episodes here on “I’d Podcast That”
Again, those six reasons, our absence of fun, loss of time, lost interest, shortage of material, lack of listeners and funding for your podcast.
If you have any questions at all, you can find me at, www.idpodcastthat.com or Facebook, Instagram or twitter. I check them a couple of times a day, six, seven days a week, Most Times. I would love to interact with you.
If you have anything you’d like to add to this list, let me know. Um, maybe I’ll do a recap at some point in time and we will discuss some of your reasons of why people are failing to podcasts.
Now, back to the magical number of 13. I read a stat and I looked feverishly I probably spent 20 minutes looking for who published this statistic and for some reason my google brain isn’t working today, but I had read a statistic that most and when I say most 90 percent of podcast do not make it past episode 13, so I’m kind of celebrating a milestone this being episode 13.
I’ve got another 15, 20 shows outlined already and just ready to record so I’m not going anywhere anytime soon.
Until next time. Talk soon.
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