Welcome to another episode of I’d Podcast That.
I first want to thank you all for tuning into I’d Podcast That and thank you very much to all the subscribers that we’ve gained over the last. Let’s see, 17 weeks. This is episode 17, if I’m not mistaken. I really do appreciate you and I really appreciate the engagement, You’re leaving with me on social media, Facebook, Instagram, and Twitter, and then the emails coming in through email@example.com.
And now, to the show!
Today. I want to talk about making the most of your episode and when I say making the most of, I want to encourage you, if you’re not to ensure that your show, your rss feed is submitted to all the different podcast players and platforms. This sounds like something really simple to do, but I find that a lot of podcasts are not doing this.
It doesn’t make sense to me. iTunes seems to be one of the most difficult ones to submit to and it’s really not that hard. You go to iTunes, connect, you paste your feed, you verify your information, and you click submit.
Google play, they seem to be approving podcasts within 12 hours. Right now.
iTunes seems to be taking a few days which again isn’t that bad. We want our show out there and so a few days seems like a quite a bit of time, but in all reality, it’s not, and especially in the beginning, not many people are listening anyway because you’re now working on growing your audience.
In addition to these, getting it on Spotify, iHeart radio, Once you reach five episodes and then the other podcast players seem to start picking you up either pulling from iTunes or Google Play. Now that’s widening your net. That’s positioning your content across multiple platforms and apps that people search.
Search engines also pick up on this. I’ve done google searches and a podcast will return because it’s SEO to return based on what I searched. So now that you’re on iTunes, Google play, Stitcher, Soundcloud, you name it, you’re in a great position and one thing I see more and more people doing is converting their audio file into a video file and whether you’re just playing a sound wave or overlaying images, but this is another great way to get your content out there.
Take that video now and you can upload it to Facebook. You can upload it to YouTube and people can find you there. It seems not many people get plays, but again, it’s a discovery engine where people might find You and go to their podcast player and subscribe. Don’t think just because the video is not getting plays that you’re not getting found.
I’ve actually taken a look at a website analytics and people are discovering me on YouTube and they’re coming to the website and listening and subscribing and looking around on my website.
So, we all kind of forget that YouTube is at the bare minimum, a search engine. It’s a massive search engine, so not taking advantage of that, You know, in my opinion, isn’t all that great. You’re probably not going to get enough video plays to even monetize with Google’s new rules. However, utilizing it as a search platform for discover-ability is paramount.
When I say making the most of every episode, these are some things that are going to spread a wide net across the world wide web to where you can be discovered.
Now, once you’re discovered, making the most of each episode, this is paramount. If your episode requires a call to action, make sure that it stands alone and it is a clear and simple call to action. For example, click here, make sure that link is prominent in your show notes. Don’t give people too many options.
Don’t make it confusing at what you want them to click. Once they hit your show notes, you want that call to action to be prominent, so it’s easy for them to do it. If you have an episode that doesn’t really have a call to action, it’s more of an informational episode. That call to action can be, review on iTunes or Google Play. It can be, follow me on Facebook. It can be hit me on Instagram or Twitter. You can always have a call to action and you should always have a call to action in switching it up from time to time is good. For example, on this show I’ve been asking you to email me, hit me on Facebook, Instagram, or Twitter.
I’m going to change that practice and give you a single clear call to action at the end hoping that you do that. And then next week I’ll utilize a different call to action if I don’t have a major call to action that I want you to do.
So for example, this week I might say Facebook, next week I might say Instagram, the following week, twitter, etc. I’m interested at taking a peek at the analytics after I’ve done this through a few cycles to see if it’s increasing on that platform instead of across the board. But if you give people three options, usually the choice they make is not to make a choice at all, which is still a choice that they made, but that’s not the choice we want them to make. So I think you’re following along.
If you have, you know where to find me, um, but having that clear call to action, paramount.
If you have a guest, make sure that your call to actions are guest-centric for that guest, you really want to make them feel welcomed and that’s a great way to show appreciation for them sharing time with you on your show.
So don’t confuse the end with go visit their website, then hit me on Facebook, Instagram, Twitter, and so on and so forth. You really want to make it about them. And, that’s gonna. Make them feel good and when it comes time for them to share your episode on their social platforms, they’re going to be more likely to do it.
So I think I’ve covered enough for this episode about making the most of each episode. Uh, you know, where to find me. And this week, let’s say Facebook, I’d Podcast That on Facebook. We have a page we’d love to start interacting with more of you there. So again, hit Facebook search for I’d Podcast That, like and follow the page, select notifications to be turned on. And that way you won’t miss a thing.
Hope to see you there. And until next time, talk soon.