Hey, thanks for joining me, podcaster’s! Today, I want to talk about nine tips to improving your podcast as you’re producing it. I’m a firm believer that if you’ve got a great idea, get started, make improvements along the way. Your audience will appreciate it.
Now, with that having been said, you need to have an acceptable level of audio for a podcast, so ensure those things are in place, but then you can make improvements along the way and I’m going to cover nine things to help you do that.
But before we get started,
This episode is brought to you by “Sitch Radio”. If you need podcast production services, check out sitchradio.com you can reach out to them there and they can help you along the way with any of these nine tips and more.
Getting into it. I’ve been involved in over 190 episodes across seven shows in the last couple of years, so I’ve got some experience and I’m still constantly improving my podcast production, my podcast skills. You add new hardware, you learn new hardware that can elevate the quality of your show, so it’s never a done deal.
Technology’s always changing and that’s one of the points we’re going to talk to about, but we’re going to run through these nine things and then cover them in detail a little bit more.
Number one, have an open mind.
Number two, have a good media host.
Number three, establish a web presence.
Number four, planning.
Five, leverage social media.
six Learn to edit.
Seven, always do a sound check.
Eight, record, do a rough edit and listen.
And finally, number nine, engage with your audience.
So open mind. What I want to talk about here is, I briefly touched on it a during the intro, but have an open mind. New hardware is always being produced. New Software is always being produced and implementing a piece of hardware or a new piece of software into your production can improve the value of your show, can improve the audio quality.
There’s several things that those two things can do to help produce a better show. I’m not saying go out and spend a lot of money. I’m saying strategically learn, implement, and improve the quality of your show. But number one, you have to have an open mind.
You have to set aside time to see what new items are there, a number two take the time to evaluate them and learn them, three, implement them into your show and up that quality. So you have to have an open mind to do this. Listen to everybody learn. If you’re podcasting, you should be listening to podcasts like this one. “I’d Podcast That” so you can learn new things to improve the quality of your show.
So number two, a good media host. I’ve worked with Libsyn, Podbean, Spreaker. Those are the three primary platforms that I work with right now.
They all have pluses and minuses. I’m enjoying the Spreaker platform the most. It is a little more expensive, but the tools that it gives you is really cool. For example, I do a daily Amazon flash brief and sometimes I might get a little behind in production, from my phone. I can do a live too “I’d Podcast That Daily”. I can move yesterday, show into archives. It’s phenomenal what I can do on my phone, now the audio quality is not what this is. However, I’m still producing that piece of content that people are expecting daily.
Having a good media host in your back pocket is paramount.
Number three, a good web presence. You are growing an audience and eventually ,you’re going to want to drive that traffic to your website. On a website, You can engage with them differently than you can buy them just listening to audio.
You can build an email list. You can pitch products on that web platform. You can sell banner ad space. There’s tons of things you can do. I’m not saying every podcast out of the gate needs a website, but plan eventually on having a website at some point.
And Sitch Radio, if you’re new to podcasting, thinking about starting a podcast Sitch Radio, will give you a page that your podcast can live on. It has a media player with all your episodes, and then down below you can even have a post per episode with transcripts. Show notes, external links, things of that nature. So if you want to get started and you don’t want to build out a web page or a website, check out “Sitch” and see what they have to offer.
Number four, planning. You know, I’m big on planning. It is paramount that you plan.
If you’re new to podcasting and go to sitchradio.com, they have a download that will kind of walk you through the starting processes of planning a podcast. You should check that out, but planning is very, very important. The better you plan in the beginning, before you even buy a microphone, before you even push record, the better your show is going to come out once you do record it.
Onto number five, leverage social media. Advertisers want to get in front of your audience. You can build an audience for the audio file, the podcast. You can also build an audience via social media. Just started a project three weeks ago now and our Instagram following is up over 100. Our Facebook following is suffering. Our twitter followings about 50 people, so in three weeks we’re fostering that audience there, but it makes it easy for people to share your posts.
It’s also growing an audience that you can leverage for that advertiser and maybe do a sponsored post outside of the physical podcast. Keep that in mind. Utilize social media platforms to grow and foster and engage with your audience differently than the podcast and you might be able to leverage that for potential advertiser down the road.
Number six, learn to edit with a Audacity, It’s pretty straightforward. Tons of YouTube videos, tips and tricks on how to edit audio in a Audacity. It’s going to give you an intimate knowledge of your show. You’re going to hear things when you play it back for editing. You’ll be training your brain not to say “So, Um” as much as I do so I had it “So Um’s” out in every podcast, but every time I’m like, ah, darn it. And it trains my brain not to utilize those two words. I guess I’m isn’t even a word. However, those two syllables together, making the editing process easier.
But you might hear background noise. You don’t hear when you’re recording. I have two dogs. I’d do my best to remember to take their collars off when I record because the dog tag jingles and makes noise, and when I hear that in post it, it just reinforces the mindset to remove their colors like I did today before I start recording.
Then the editing process too. You’re also gonna learn what compression is and what gain is, and you’re going to be able to learn the nuts and bolts of audio to where you can implement things while you’re recording so you have less to do in post-production, but learn to edit. It’s not that hard, it doesn’t take a lot of time and it offers valuable lessons that you can learn to improve the quality of your show overall.
Number seven, always do a sound check. I turn my mixer on. I open whatever software I’m utilizing to record my show. Today I’m using a Audacity. I am learning to record and edit directly into Adobe Audition, however, I’m not that comfortable with it yet enough to record and edit a full show in Audition. So while I’m learning, I use a Audacity.
I turn the mixer on. I open up a Audacity, you can click the levels bar and start speaking through your mic and see the green bars bounce up and down and find out where your decibels or laying consistently. I run through “Peter Piper picked a peck of pickled peppers” because those p’s are splosives and they peak that meter and I ensure they’re not getting into the red. A little bit of yellow. I’m okay with.
I can also do, and I’m probably going to screw this up. Seashell. See I did. She, “She sells seashells down by the seashore” because s’s are splosives. But this does two things for me. A, it lets me establish levels. I can adjust volumes. I can adjust pre-amp compression. Um, I can get everything dialed in and make sure I’m ready to record a number one. Number two, it warms my voice up a little bit and, uh, stretches those vocal cords out a little bit. So I come across hopefully a little crisper, let me know in the comments, but I run through those few phrases multiple times.
If I have a guest on the show, I don’t ask them to do the tongue twisters, however, I do engage in a couple minutes of conversation with them so I can get their levels adjusted before it hits the recording software so I can make sure they’re gonna come across high volume enough and um, compressed enough and the base is good treble’s, good, so on and so forth, but always do a sound check before you start recording.
Number eight, this is a process that I recently started and it’s ttime-consuming but the value that it offers is worth it in my opinion, on some of my shows. So what we do is we record the episode. I go in and do a rough edit, get rid of um’s and buts and bloopers and all of that stuff and make sure junk is cut out of the show. And then we listen to it back the hosting co-host, and they might say, you know, at, at minute number nine, to minute number 11, we want to rerecord that. Awesome. So we rerecord that. Now this creates more work in the editing phase. However, the end result is, is is just worth the time and effort that you’re putting into it, so give it a try.
If you have the time, give it a try, but record, do a rough edit, listened to the entire show back, and if you feel points weren’t made, add them. If you feel this section needs to be re-recorded, Re-record it and edit it in, and you’ll be amazed at the quality of the show and you’ll be happy you put that extra time in. If the show requires that type of attention.
And last but not least, Engage. Engage with your audience. I ask you all the time to hit me, If you have questions, concerns, problems, criticisms, I want to hear from you. So if you take the time to send me an email and I don’t even acknowledge it, that’s bad on me. So I answer every single email and I take constructive criticism, damaging criticism, I take it all in because I want to create the best show that I can for you.
So I take it all in. I engage, I reply, I acknowledge, take that mentality to Facebook. If somebody takes the time to leave a comment on Facebook, I acknowledged at least acknowledge it, maybe reply to it, depending on what the comment was. Twitter, Instagram, same thing.
If you, the listener is going to take the time to send me a note, I’m going to at least acknowledge it and that is something that people lack across the board. Social Media, social is the kkeywordand it takes two to socialize at least two. So if they’re taking the time, you should at least acknowledge and or reply.
So those are the nine points I wanted to cover to improve your podcast, your llistenership your engagement, your presence on the Internet.
Let me know what you think about this episode at firstname.lastname@example.org. You can also leave me a review in iTunes, Google pPlay whatever podcast player you’re subscribed through. I’d love to hear from you. You can find me on Facebook, Instagram and Twitter, and again, a special shout out to “Sitch Radio”. Thank you for all you do for the podcasting community.
Until next time, talk soon.